Adobe, LinkedIn Join Forces to Empower B2B Video Marketing
The collaboration between Adobe and LinkedIn helps businesses create, manage, and optimise B2B video campaigns, allowing them to produce high-quality content with minimal resources and without expert skills.
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Adobe and LinkedIn are joining forces to support small and medium-sized businesses (SMBs) with video ads. They announced a new link between Adobe Express and LinkedIn Campaign Manager.
This collaboration helps businesses create, manage, and optimise B2B video campaigns, allowing them to produce high-quality content with minimal resources and without expert skills.
Video has become a key component of B2B digital marketing. LinkedIn’s internal data shows that video ads receive three times more engagement than non-video ads. However, many SMBs struggle to produce professional-quality content due to limited budgets and technical expertise.
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The integration between Adobe Express and LinkedIn Campaign Manager simplifies the process. Adobe Express offers a wide range of LinkedIn templates, drag-and-drop editing, and AI-powered image generation.
Videos can be exported directly to LinkedIn Campaign Manager, allowing SMBs to share content quickly and efficiently.
Short-form videos are particularly effective, with 75% of marketers stating they help connect with decision-makers and 93% noting they improve brand recall compared with single-image ads. By using Adobe Express, businesses can create personalised and relevant videos that drive engagement and brand awareness.
The partnership also helps level the playing field for smaller businesses, giving them the tools to compete with larger companies in digital advertising. For larger organisations, the integration provides a scalable way to manage campaigns across multiple teams, improving consistency, efficiency, and overall marketing strategy.
