video advertising

The integration brings Smartly’s creative and performance capabilities to LinkedIn at a time when B2B marketers are navigating increasingly complex buying journeys.

The expanded partnership with LG Ad Solutions advances KERV.ai’s vision for contextually relevant commerce across premium video environments.

The new global benchmarks show that premium video, mobile media efficiency, and sustainable supply chains directly drive measurable business growth.

Creative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.

Creatify Agent orchestrates the full ad production process in a single conversation, prevents hallucinations, and puts marketers in the director's seat.

Now integrated into Nexxen’s platform, Unity’s in-app mobile supply expands buyers’ access to premium mobile environments and gaming inventory through its demand-side platform (“DSP”), Nexxen DSP, as well as third-party DSPs.

Peach, a video advertising workflow and delivery platform, has announced a platform integration with Frame.io. Peach manages the world’s advertising content and makes it easy for brands, agencies and media owners to collaborate on a global scale. Its technology simplifies complicated ad delivery processes ensuring ads arrive at their destinations in perfect condition. Frame.io was […]

Over recent years, there has been increasing focus on the use of video in just about every marketing context. And as it would seem, all the events and shifts in the market that have occurred ever since have only played into the success of the audio visual format.  Take the coronavirus pandemic as a prime […]

Versatile and engaging, video content is easy to share across multiple platforms.  Marketers are well aware of the power of words. But written content and images alone are not enough. Of late, brands are realising the value of video and investing in its creation and distribution. It is a vital communication tool that can be […]

Video ad tech firm Tremor International Ltd. has agreed to buy Unruly from Rupert Murdoch’s News Corp. The Unruly sale “marks an important step in our strategy of simplification.” News Corp CEO Robert Thomson said in a statement. Unruly was acquired by News Corp in 2015 for a reported $90 million in cash to aid […]