TapClicks Unveils 13 New AI Insights Agents

What to Read Next

1. Yahoo DSP, TripleLift Expand Creative Innovation in Native and CTV

2. TapClicks Unveils 13 New AI Insights Agents

3. Silverpush, Adsquare Partner to Power YouTube Ad Measurement

4. PulsePoint Launches HCP Explorer

TapClicks, the provider of Smart Marketing solutions, has announced the release of 13 new AI-powered Insights Agents in its September product update. TapClicks provides an AI-enabled operations and data management platform with scalable reporting, data analytics, sales enablement, and project management. 

These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

The new Insights Agents bring speed and clarity to every role on a marketing team, from account managers to analysts to sales leaders. Each Agent turns raw data into clear, client-ready insights that uncover opportunities, flag risks, and drive performance—all without the need for manual analysis.

ALSO READ: Keen, TapClicks Unveil Martech Stack for Predictive Marketing Excellence

The 13 new Insights Agents include:

• Proposal Builder: Equips sales teams with data-backed, client-ready proposals in minutes.
• Expansion Opportunities: Identifies upsell and cross-sell potential to drive account growth.
• Churn Risk Detector: Flags accounts at risk before it’s too late.
• Competitor Audit: Benchmarks performance against competitors to reveal strategic gaps.
• Pacing: Monitors campaign pacing to keep budgets and goals on track.
• Platform Shift Detector (MMM): Uncovers opportunities to reallocate budget for higher ROI.

ALSO READ: Salesforce Adds Customer 360 Innovations Across Commerce, Marketing Clouds

• Anomaly Detection: Detects unexpected performance changes before they impact results.
• Creative Performance: Evaluates creative assets to boost engagement and efficiency.
• Budget Shift: Reallocates spend to maximise campaign performance.
• Client Brief Meeting: Summarises key highlights so teams walk into meetings prepared.
• Top Gain Insights: Surfaces top-performing campaigns to showcase wins.
• Efficiency Gains: Highlights improved ROI, lower CPA, or stronger CTR.
• Renewal Prep: Delivers performance briefings that strengthen renewal discussions.

ALSO READ: Litmus Launches Email Authentication Monitoring

These new AI Insights Agents are in addition to existing TapClicks agents:

• Executive Insights: Provides high-level, client-ready narratives across all channels.
• Campaign Performance: Delivers data-driven stories about volume, form fills, and attribution.
• Top and Bottom Performer Insights: Flags the three best and worst performers and why they moved the needle.
• Trends and Forecast Insights: Analyses past trends and projects future performance risks/opportunities.
• Budget Insights: Compares spend vs. budget, flags pacing issues, and overspend.
• Build Your Own Agent: Supports user-created, fully custom AI Agents tailored to specific strategies, clients, and workflows, with no development work required.

“These new Agents extend the power of TapInsights across the full marketing lifecycle,” said Babak Hedayati, CEO of TapClicks. “By putting AI-driven insights directly into the hands of marketers, we’re helping teams work smarter, move faster, and deliver stronger results for their clients.”

ALSO READ: Marketing Budgets Drop Down by Almost 50% in 2021: Gartner