Doceree Launches Premium Programmatic
With Premium Programmatic, pharma marketers can now engage physicians across 2,000+ integrated specialist medical platforms, delivering clinically aligned content at scale with unmatched precision and exclusive formats.
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Doceree has announced the launch of Premium Programmatic—a step forward in HCP programmatic advertising. The platform changes how life sciences brands can activate the reading layer of the HCP journey—a critical point where physicians consume clinical content, make decisions, and form prescribing opinions.
Unlike traditional programmatic solutions, Premium Programmatic, powered by Doceree, merges scale, clinical relevance, and innovation in formats—enabling marketers to place brand messages in front of physicians at the exact moment they are learning, exploring, and searching for answers.
“Premium Programmatic brings precision, personalisation, and context to every impression,” said Harshit Jain, MD, Founder & Global CEO of Doceree. “We’re meeting HCPs at the point of intellectual curiosity—when they’re most receptive to information—and we’re doing it with unmatched relevance, reach, and responsibility.”
“In a landscape where brand teams often rely on large endemic platforms with limited flexibility, Premium Programmatic offers something fundamentally better: an interconnected, agile, and intelligent ecosystem where each impression is contextually more relevant, identity-verified, and format-optimised,” he added.
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Doceree is a platform that enables pharmaceutical marketers to go beyond display and deliver sponsored scientific content, including branded articles, clinical case studies, CME partnerships, and expert-driven features—right within the platforms HCPs trust for clinical messaging.
Purpose-built for the way physicians think, search, and learn, Premium Programmatic offers marketers:
- 2,000+ directly integrated specialist medical platforms, including medical journals, news portals, education sites, and physician communities.
- 6M+ authenticated HCPs across 45+ specialities.
- 7M+ clinical terms, mapped using Doceree’s patented MeSH-based taxonomy.
- Real-time contextual targeting ensures that brand messages appear only within relevant medical content.
- NPI-based deterministic identity matching, enhanced with device/IP data and speciality-level filtering.
- Sponsored scientific articles delivered programmatically across the network.
- Coming soon from Doceree–an AI-powered sales rep, giving HCPs round-the-clock access.
These formats are optimised for how physicians learn —turning marketing into meaningful medical dialogues.
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