Cvent to Acquire ON24 for $400 Million

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ON24, an intelligent engagement platform for B2B enterprise sales and marketing, has entered into a definitive agreement to be acquired by Cvent, a meetings, events, and hospitality technology provider. The agreement reflects an all-cash transaction for a total consideration of approximately $400 million.

The proposed transaction brings together two complementary platforms serving enterprise marketers and event professionals. 

ON24’s reliable and secure enterprise-grade webinar and digital engagement capabilities, first-party engagement data, and AI-powered workflows complement Cvent’s robust event technology offerings. 

With a suite of solutions that power digital and in-person experiences, Cvent and ON24 are well-positioned to support marketing, sales, customer success, and event teams as buying journeys become more digital and complex.

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Under the terms of the agreement, ON24 shareholders will receive $8.10 per share in cash, representing a premium of approximately 62% over ON24’s closing share price on November 10, 2025, the last trading day prior to ON24’s disclosure that it had received several indications of interest regarding a potential transaction and a 51% premium to ON24’s 90-day volume weighted average price.

“We are pleased to announce this transformative transaction, which marks an important new chapter for ON24,” said Sharat Sharan, Co-Founder, Chairman and CEO of ON24. 

“We’re proud of our global, AI-powered, intelligent engagement platform, which enables enterprises to effectively interact with their customers. I would like to thank our talented team around the globe for what they have helped build at ON24, and I look forward to the next phase of ON24’s journey.”

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Reggie Aggarwal, Founder and Chief Executive Officer of Cvent, said, “ON24 has earned the trust of enterprise organisations and marketers by delivering reliable, outcome-driven digital engagement.” 

“We look forward to supporting ON24 as they continue to deliver value and working together to expand how brands engage audiences across digital and in-person experiences.”

The proposed transaction, which has been unanimously approved by the ON24 Board of Directors, is expected to close in the first half of 2026, subject to approval by ON24 shareholders, the satisfaction of regulatory approvals, and other customary closing conditions. 

Upon completion of the transaction, ON24’s common stock will no longer be publicly listed, and ON24 will become a privately held company.

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