Sitecore Launches Sitecore.ai
Sitecore.ai combines editorial storytelling, episodic content, and hands-on interaction to show how agentic AI is transforming marketing.
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Sitecore has announced the launch of Sitecore.ai, a new digital experience where marketers can see how content, data, and intelligence combine to support the next phase of digital engagement. The platform is designed to make it easier for brands to reach, engage, and serve their customers.
The launch highlights the company’s AI-first, cloud-native digital experience platform for managing and optimising content across channels. It is part of Sitecore’s ongoing delivery of new capabilities for its versionless SaaS platform, XM Cloud.
Sitecore.ai combines editorial storytelling, episodic content, and hands-on interaction to show how agentic AI is transforming marketing. Through the Future of Digital series, marketers can explore key shifts like real-time personalisation, conversational discovery, and intelligent automation.
Sitecore.ai is designed to spark curiosity, provoke conversation, and help marketers build confidence in how they move forward with AI.
At the core of what Sitecore.ai outlines, Sitecore XM Cloud acts as a starting point for organisations moving toward an agentic digital approach, which is increasingly how brands serve their customers.
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The web is entering a new era – one shaped by AI and defined by smarter, more connected experiences. With XM Cloud at the core of its digital experience platform, Sitecore is helping brands deliver intelligent, personalised engagement that feels effortless and impactful.
XM Cloud’s fully SaaS architecture gives teams the flexibility to adapt quickly and embrace AI-powered strategies that personalise, execute, and optimise every digital experience.
Hexagon AB, a company in measurement technologies, introduced a new digital version of its updated brand and strategic focus, built on XM Cloud. “We designed the new experience around our customers,” said Josh Soffe, Vice President, Digital, Marketing Operations & Analytics at Hexagon.
“Now, we’re set up to move faster, work smarter, and have laid the groundwork for AI-driven content and conversational search. This is just the first step in building a digital ecosystem that puts the customer at the centre of everything we do.”
George Chang, Senior Director, Digital Experience & Technology at Hexagon, added, “Sitecore’s modern digital experience platform has changed how we create and deliver content at scale.”
The latest tools in XM Cloud and the Sitecore platform help marketers save time and effort, work quickly, connect better with customers, and achieve practical results.
“We built XM Cloud to solve real problems for real marketers,” said Eric Stine, CEO of Sitecore.
“Proven and ready, it’s really SaaS, really simple, and really built with agentic AI to help marketers create smarter, launch faster, and connect more meaningfully. That’s how we’re unlocking the full potential of digital to help brands turn complexity into clarity, and strategy into action.”
