Swivel, Telly Partner to Boost AI-Driven Ad Operations
By streamlining operational processes, including trafficking, inventory management, and partner workflows, Swivel enabled Telly’s team to shift focus toward strategic initiatives and advertiser success.
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Swivel, a no-code AI workflow automation platform for advertising operations and account management, has announced a partnership with Telly to accelerate the use of AI-powered automation across ad operations and yield management.
The partnership follows a successful integration period during which Swivel’s automation tools were used to enhance the speed, accuracy, and scalability of Telly’s ad operations, supporting the growth of its advertising business and breakthrough innovation in living room engagement.
“We built Telly to be the most advanced and effective advertising platform ever developed for the home,” said Ben Elliott, Lead, Ad Operations at Telly.
“With AI at our core, we’re able to move faster, operate smarter, and respond more dynamically to the needs of our advertising partners. Swivel’s automation capabilities have helped us accelerate workflows and optimise performance as we scale.”
By streamlining operational processes, including trafficking, inventory management, and partner workflows, Swivel enabled Telly’s team to shift focus toward strategic initiatives and advertiser success.
Together, the companies automated more than 30,000 tasks across 30+ demand partners, creating new efficiencies in campaign delivery and yield management.
“Telly is redefining the ad-supported TV model, and we’re proud to support their mission with automation that matches their pace and ambition,” said Frans Vermeulen, President at Swivel.
“Our goal is to eliminate the manual bottlenecks that slow teams down and deliver a layer of intelligence and speed that enables partners like Telly to lead.”
As Telly continues its rapid growth, automation remains a critical layer of its platform, enabling precision, responsiveness, and operational flexibility at scale. The Swivel partnership reflects Telly’s ongoing commitment to building a next-generation media business where performance, efficiency, and innovation are foundational.
“By leveraging AI and automation, we’re freeing up time and resources to focus on what matters most: helping our advertising partners unlock the full potential of the most creative and performance-driven platform ever built,” Ben Elliott added.
“From breakthrough creative formats and real-time measurement to advanced targeting and entirely new ways to reach consumers on the biggest screen in the home, Telly is changing what TV advertising can do.”
“Because we built the smartest TV ever—with more computing power than any device in its class—we’re able to fully harness cutting-edge AdTech to disrupt, innovate, and deliver results at scale.”
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