Simulmedia Announces Partnership with OptimizeRx
By combining OptimizeRx’s healthcare data expertise with Simulmedia’s reach and predictive TV and streaming placement capabilities, healthcare media buyers can gain full-funnel engagement with actionable reach.
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Simulmedia has announced a strategic partnership with OptimizeRx Corp. to enable the self-serve availability of Micro-Neighbourhood Targeting (MNT) audiences across linear, digital, and connected TV (CTV) channels.
This collaboration allows healthcare brands—especially small and mid-size pharmaceutical companies and in-house planning teams—to activate clinically precise audiences across guaranteed premium TV and streaming inventory, with the speed and flexibility of programmatic advertising.
MNT audience data enables consumer targeting at the household level, based on zip-9 geographic disease prevalence mapping, for a privacy-forward approach to the incorporation of clinical data into media targeting.
Unlike other data providers, OptimizeRx holds two patents for ensuring HIPAA compliance and meeting the increasingly strict privacy standards of state-by-state laws. In addition, MNT safely integrates comprehensive consumer data.
Life science marketers benefit from scaled, data-driven linear TV and streaming activation and measurable brand impact.
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The combined technologies and data-driven approach address long-standing limitations in linear TV media buying for healthcare advertisers, including a lack of audience precision, slow time-to-market, and large minimum spend thresholds.
By combining OptimizeRx’s healthcare data expertise with Simulmedia’s reach and predictive TV and streaming placement capabilities, healthcare media buyers can gain full-funnel engagement with actionable reach.
“This partnership extends the reach of Micro-Neighbourhood Targeting into high-impact linear TV environments,” said Steve Silvestro, Chief Executive Officer of OptimizeRx.
“It offers a scalable, clinically-driven alternative – or augmentation – to traditional ‘spray-and-pray’ TV campaigns—especially valuable for brands prioritising omnichannel impact.”
Kim Jones, SVP Sales Strategy & Solutions, at Simulmedia, said, “Partnering with OptimizeRx gives us a powerful new lever to deliver smarter, more relevant video campaigns for healthcare brands.”
“Their unique blend of real-world clinical data, HIPAA-compliant targeting, and national point-of-care reach allows us to offer precision at scale—bridging the gap between audience insight and media activation.”
“Together, we’re transforming how healthcare marketers engage patients and providers across every step of the care journey.”
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