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Marketing Architects Adds Reach Index Optimization for Smarter TV Buying

Reach Index Optimization (RIO) automatically directs media dollars toward TV placements with the highest concentration of a brand's target audience.

Staff Writer

April 29, 2026

Nexxen Launches Nexxen TV for True Cross-Platform Planning and Activation

Nexxen TV: TV for Today provides audience discovery, planning and activation cohesively across linear and CTV, along with specific budget allocations, to meet the needs of advertisers.

Staff Writer

April 02, 2026

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linear TV

Latest

News

Marketing Architects Adds Reach Index Optimization for Smarter TV Buying

Staff Writer

News

Nexxen Launches Nexxen TV for True Cross-Platform Planning and Activation

Staff Writer