linear TV

By removing friction between linear and CTV buying, Magnite empowers advertisers to holistically plan, allocate, and optimise their total TV spend in one place.

Cint’s expanded partnership with Samba helps advertisers measure brand lift across linear TV, streaming, and digital channels through a single measurement platform.

Reach Index Optimization (RIO) automatically directs media dollars toward TV placements with the highest concentration of a brand's target audience.

Nexxen TV: TV for Today provides audience discovery, planning and activation cohesively across linear and CTV, along with specific budget allocations, to meet the needs of advertisers.