PathFactory Announces Strategic Integration with Salesloft
The integration with Salesloft lets joint customers track content engagement data, revealing which topics resonate most with target accounts and guiding effective seller actions.
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PathFactory, a B2B Content Intelligence and personalisation platform, and Salesloft, a Revenue Orchestration Platform, have announced a new strategic integration that will help B2B sales teams leverage content engagement data to deliver more personalised and effective buyer experiences.
The integration enables joint customers to incorporate content engagement data into seller actions, providing critical insights into what content prospects are meaningfully engaging with and which topics are most relevant to target accounts. These insights allow sales teams to tailor their engagement with unprecedented precision.
Dev Ganesan, CEO and President at PathFactory, said, “This integration gives sales teams a tremendous advantage by revealing exactly which content resonates with prospects and what topics they care about most. Sellers can now have more meaningful conversations that directly address buyer interests, significantly shortening sales cycles and improving conversion rates.”
“This integration addresses a critical gap in the B2B sales process by surfacing content engagement data directly in the sales workflow via Salesloft Rhythm. Together, we help sellers act first on what matters most,” said Lesley Renna, SVP of Alliances and Ecosystem at Salesloft.
“Sales teams now have the content intelligence they need to focus on the right buyers at the right moments with the right content.”
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