MotionPoint Launches MarketFully, InContent Marketing Brand
MarketFully was built to solve a gap that translation and localisation alone cannot close, helping brands move beyond one-off translation projects and into complete strategies that drive business results.
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MotionPoint has introduced MarketFully, a new parent brand aimed at simplifying how companies handle multilingual and multicultural marketing. MarketFully combines MotionPoint and its recent acquisitions, Key Content and GetGloby, into one integrated platform.
Each brand will keep its identity and operations, but will add “by MarketFully” to their names. They will also share technologies and services to enhance their combined offerings.
At the core of the MarketFully brand platform is In Content Marketing, a new category supporting InLanguage, nCulture and InMarket digital content marketing. Through InContent Marketing, brands can inform, create, translate, manage, and optimise content more effectively and efficiently, helping them build authentic connections with audiences across any language, market, or culture.
By combining intelligence, content creation or translation, content distribution, and performance measurement into a unified multilingual strategy, InContent Marketing ensures that brands deliver digital experiences that drive meaningful engagement and fuel scalable growth across any market, in any language.
“MarketFully becomes the catalyst to deliver the first purpose-built multilingual and multicultural content marketing platform in the world, the InContent Marketing platform,” said Evan Kramer, CEO of MotionPoint and MarketFully.
“By bringing together our translation technology, AI-driven transcreation solutions, and multilingual content expertise, we can support brands at every stage of their global and domestic expansion.”
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MarketFully is designed to help brands grow across both global and domestic multilingual and multicultural markets. Whether reaching US Hispanic audiences, French speakers in Canada, or diverse communities across Europe, LATAM, and Asia, MarketFully empowers companies to connect authentically with audiences wherever they are and in whatever language or culture they prefer.
MarketFully was built to solve a gap that translation and localisation alone cannot close, helping brands move beyond one-off translation projects and into complete strategies that drive business results.
“MotionPoint has long made it easy for companies to translate and localise digital experiences. But translation alone is not enough. To drive real ROI, companies must use content to increase traffic and conversions, as well as to support their brand and reputation,” said Pablo Navascués, Managing Director of Key Content.
“Most organisations struggle to attribute revenue to translated sites because they do not apply the same marketing intensity and strategic focus. With InContent Marketing, we’ll help brands close that gap and maximise the full potential of their multilingual digital investments.”
By uniting MotionPoint, GetGloby, and Key Content under one platform, MarketFully enables brands to activate the full potential of InContent Marketing, creating, translating, and optimising content that is truly InLanguage, InCulture, and InMarket.
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Roles of Each Brand Within MarketFully
- MotionPoint provides translation technology, adaptive translation, and website localisation expertise that make it effortless to produce and publish multilingual digital content of any scale.
- Key Content specialises in multilingual content origination, SEO, and digital storytelling, helping brands create net-new content designed specifically for each audience.
- GetGloby’s purpose-built content marketing technology strengthens MotionPoint’s Adaptive Translation and Key Content’s services by enabling more efficient, culturally precise, and performance-driven localised digital marketing efforts.
Together, these integrated capabilities provide brands with the intelligence, creation, translation, distribution, and performance optimisation needed to succeed in multilingual and multicultural markets.
“As MarketFully’s private equity partner, we’re proud to support the vision behind bringing MotionPoint, GetGloby, and Key Content together,” said Richard Erickson, Partner at Lightview Capital. “MarketFully creates a true end-to-end solution for brands looking to lead in an increasingly multilingual and multicultural world.”
Diego Antista, Co-Founder of GetGloby, said, “We’re already developing the next generation of technology to fuel the future of InContent Marketing. From AI-powered brand LLMs to intelligent content creation technology, we’re focused on helping brands connect more authentically and scale more efficiently across every language, culture, and market.”
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