Impact XM Acquires UK-Based Touch Associates
The acquisition of Touch Associates enhances Impact XM’s ability to deliver comprehensive, high-impact brand experiences across a wide range of industries.
Topics
Impact XM, a global experiential marketing agency specialising in strategy-driven brand experiences, has announced its acquisition of Touch Associates, a UK-based B2B brand experience agency. This move strengthens Impact XM’s ability to create immersive, high-impact experiences that go beyond engagement – building better connections between brands and their audiences globally.
The acquisition of Touch Associates enhances Impact XM’s ability to deliver comprehensive, high-impact brand experiences across a wide range of industries. By integrating Touch’s strategic event expertise with Impact XM’s experiential marketing capabilities, the combined organisation creates a powerhouse of talent, resources, and production infrastructure. Clients will benefit from an expanded suite of services, seamless global execution, and a unified approach to crafting innovative, immersive brand engagements.
ALSO READ: Impact XM Acquires Matrex Exhibits
“This partnership is an incredible opportunity to bring together two companies that share a passion for designing experiences that truly connect with audiences,” said David Bottrill, Managing Director, Touch. “The combination of Touch’s strategic event expertise and Impact XM’s experiential marketing capabilities will allow us to deliver richer, more engaging, and more impactful brand experiences for our clients.”
“The extended suite of services that we can both now offer our combined & potential new clients is such an exciting step forward for us all,” added Colette Murphy, Managing Director. “Together, we can truly help our clients to reimagine their events and move beyond traditional activities and into fully immersive, experience-led engagements on an even broader global scale.”
This acquisition also aligns with Impact XM’s expansion in the UK and European markets, reinforcing its commitment to expanding its global presence and capabilities for their clients.
ALSO READ: Lightspeed Announces New Mobile Selling Application
