experiential marketing

Retailers in the UAE raked in a total of $71 billion in sales last year, helping the country’s retail sector secure its position as one of the most resilient globally, according to new data released by consultancy Kearney. The UAE, which has the highest GDP per capita among the emerging markets at $58,753, also leads […]

Anja Petrovski, Marketing Director at Volkswagen Middle East speaks to Ravi Raman, Publisher of Martechvibe about how data impacts and influences all marketing decisions from monitoring the performance of media channels, messaging and creative plans, and the quality of leads. How has consumer behaviour changed over the last year in the auto industry? There is no […]