Typeform Launches AI Suite to Power Smarter Data Collection
Typeform AI is designed to help brands better understand their audience effectively and effortlessly.
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Typeform, the intuitive form builder and conversational data collection platform, announced its Winter ’25 release, delivering more AI-powered capabilities that help companies create, interact, and analyse with AI to get deeper insights, faster. With AI infused into every step of the data collection process, customers can simplify workflows and save time, while elevating the customer experience.
“At Typeform, we’re transforming data collection from a passive experience into a dynamic, two-way conversation,” said Aleks Bass, Chief Product Officer, Typeform. “With our latest AI capabilities, businesses can create engaging forms in minutes, uncover insights instantly, and act faster—so they can spend less time managing data and more time delivering real impact.”
From intelligent questions to interactions that feel conversational, natural, and human-like, Typeform AI is designed to help brands better understand their audience effectively and effortlessly. The suite of AI features includes:
Creator AI: Typeform’s Creator AI streamlines and enhances form creation and design. For example, an ecommerce brand looking to gather customer feedback can enter a prompt like “Create a short customer satisfaction survey,” and instantly receive a form optimised for actionable insights.
- AI Form Builder: Generate questions and structure forms instantly with a simple prompt.
- AI Form Import: Easily import questions by copying, pasting, or uploading a Google Form.
- AI Brand Kit: Automatically apply brand colors, logos, and design elements using only a company URL.
- AI Form Translation: Connect with a global audience with seamless, automatic translations in over 25 languages.
- AI Content Optimiser: Improve question clarity to get more precise responses.
Interaction AI: Interaction AI improves engagement to elicit stronger responses. If a SaaS company collects testimonials and receives brief responses like “I love it,” AI will automatically follow up with additional questions to capture richer answers.
- Clarify with AI: Automatically detect vague responses and prompt for clarification, ensuring more detailed insights.
Insights AI: Insights AI transforms raw data into actionable insights. For instance, instead of manually analysing hundreds of responses, marketers can use AI to identify customer needs, gauge sentiment, and provide instant analysis, helping teams prioritise leads and refine acquisition strategies.
- Ask AI: Instantly analyse data by asking simple questions, and get easy-to-understand insights and charts in return.
- Topic Detection: Surface trending topics from large volumes of open-ended text and video responses in seconds.
- Sentiment Analysis: Automatically detect whether responses are positive, neutral, or negative, to quickly identify trends without manually reviewing each answer.
Quantitative Analysis: Convert closed-ended responses into visual reports and charts, with key insights for fast analysis.
