Tealium Introduces CloudStream
CloudStream empowers organisations to activate data directly from their data clouds, unlocking new possibilities for flexibility, performance, and compliance.
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Tealium has introduced CloudStream, a zero-copy segment builder and activation solution. With CloudStream, Tealium enables enterprises to seamlessly integrate real-time data collection, data cloud storage, and activation into one unified solution – going beyond traditional warehouse-only use cases to redefine customer data activation for the modern enterprise.
CloudStream transforms data clouds into seamless activation engines, eliminating the need for manual data loading or duplication. Bridging the gap between real-time edge data collection and instant customer engagement, CloudStream empowers organisations to activate data directly from their data clouds, unlocking new possibilities for flexibility, performance, and compliance.
“Tealium’s mission has always been to redefine how businesses harness the full potential of their data. With the launch of CloudStream, we’re delivering composable without the compromise, faster and more efficiently than ever before,” said Mike Anderson, CTO at Tealium.
“CloudStream eliminates the barriers of redundant storage and manual processes, empowering enterprises to engage customers instantly and make smarter, data-driven decisions. With seamless integration across any data cloud platform, CloudStream sets a new standard for performance, compliance, and the future of data activation.”
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Tealium CloudStream allows enterprises to retain the data cloud as the source of truth, while cutting campaign build time from weeks to minutes. With the addition of CloudStream, Tealium enables:
- Cloud-Native Activation: Map warehouse tables and columns directly to Tealium’s attributes, define audience segments through a visual interface, and activate customer data without the need for SQL.
- Real-Time Data Collection & Engagement: Collect and enhance customer data at the edge using AI-powered tools. Store and activate the data in the warehouse of choice to support both batch and real-time applications, enabling timely insights and interactions.
- Unified Governance & Compliance: Manage consent and compliance through a centralised workflow to support data privacy across the entire customer journey.
- Identity Resolution: Ensure consistent customer identification across channels through integration with a wide range of consent and identity management partners.
- Operational Efficiency: Activate AI-enhanced customer profiles without duplicating data. Use automated processes to streamline operations, reduce vendor dependencies, and lower costs.
Tealium combines real-time data collection, warehouse-native activation, consented audience building, and data cloud orchestration all in one unified architecture.
While other reverse ETL technologies only address part of the personalisation puzzle, Tealium enables brands to build, govern, and activate customer data across the full lifecycle.
Chris Andres, Managing Partner and Co-Founder at GTX Solutions, a Tealium Partner, explains, “At GTX Solutions, we work with nearly every CDP on the market, and one theme is consistent: brands demand both real-time speed and warehouse-level depth.”
“Tealium’s move to take ownership of the real-time data plane, combined with seamless integration of warehouse-native power and zero-copy features, represents a truly next-generation solution. It’s a best-of-both-worlds approach: powerful real-time data collection and activation combined with direct access to the full modelling and analytics capabilities of the cloud data warehouse.”
“That’s a major step forward in the evolution of the CDP, enabling brands to embrace a truly unified strategy with a composable architecture that eliminates the traditional trade-offs between speed and depth.”
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