Amsive Expands its Search Capabilities with AEO
Amsive enhances its SEO offering with AEO to improve brand visibility across AI-powered search platforms like ChatGPT, Perplexity, and Copilot, in partnership with AI visibility platform Profound.
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Amsive, a performance marketing agency with experience designing and executing Search Engine Optimisation (SEO) strategies, has announced the expansion of its SEO offering with Answer Engine Optimisation (AEO)—also known as Generative Engine Optimisation (GEO) and Large Language Model Optimisation (LLMO).
This suite of strategies helps brands improve visibility across AI-powered search experiences. As tools like ChatGPT, Gemini, Perplexity, and Copilot transform how consumers search and make decisions, Amsive’s enhanced SEO capabilities ensure brands remain discoverable, accurate, and authoritative across these platforms.
As part of this expansion, Amsive has partnered with Profound, an AI Visibility platform offering deep understanding into how large language models (LLMs) interpret and surface brand content. This collaboration deepens Amsive’s SEO intelligence capabilities and reinforces its position as a player for performance-driven growth.
“At Amsive, we’ve always invested in and focused on anticipating what’s next and helping our clients prepare for it,” said Michael Coppola, CEO of Amsive. “Answer Engine Optimisation is a natural extension of our nearly two decades in search—it’s not just about keeping up with change, but leading through it.”
“As AI reshapes how people search and make decisions, AEO becomes a critical part of the integrated marketing funnel, ensuring our clients are present, accurate, and competitive wherever the customer journey begins.”
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Lily Ray, VP of SEO Strategy & Research at Amsive, said, “AI is fundamentally rewriting the rules of search, and waiting to adapt is not a strategy. “Brands that aren’t proactively optimising for how AI systems surface information risk losing visibility where it matters most.”
“With AEO, we’re helping our clients lead the shift, ensuring their content is understood, trusted, and cited across the platforms shaping the future of discovery.”
This evolution reflects a growing need for unified strategies that work across both traditional search engines and AI-driven platforms, where AEO, GEO, and LLMO tactics help ensure brand relevance in an increasingly AI-dominated ecosystem.
At Amsive, teams bring practical experience in building effective search strategies, supported by the agency’s Audience Science framework, which helps map how people look for information and make choices in an AI-influenced landscape.
“Search has always been about consumer discovery and providing the best results,” said Michael Candullo, EVP of Digital Operations at Amsive.
“As search evolves, we’re delivering solutions that combine strategic insight with executional excellence—helping brands become trusted sources in AI-generated answers. Our partnership with Profound strengthens our ability to give clients long-term visibility and control in this rapidly changing landscape.”
James Cadwallader, Co-Founder and CEO of Profound, said, “We’re proud to be partnering with Amsive, one of the most forward-thinking agencies. As answer engines become a new door for search, marketers need real insight into how their brands are being interpreted and cited by AI systems.”
“This collaboration brings that visibility into focus, combining Profound’s leading AI Visibility intelligence with Amsive’s performance-driven strategy, giving brands the clarity and control they need in this new frontier of marketing.”
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