Bluecore Debuts Customer Analytics Solutions
With Bluecore’s Customer Analytics and Customer Movement Assessment, any retail or DTC brand leader can prioritise tactics to deliver incremental revenue.
Topics
Bluecore, a retail shopper identification and customer movement technology, has announced the launch of its proprietary Customer Analytics product and Customer Movement Assessment services. Together, these solutions empower retailers to move from a channel-led marketing approach to a customer-centric strategy through unique customer insights and action plans to increase revenue in any macro environment.
Dave Lokes, VP of Retail Strategy at Bluecore, said, “We are focused on customer movement because this is the best way for retailers and brands to predictably grow. This methodology was created using our team’s years of retail leadership, data, analytics, and customer engagement expertise, and it is transforming the way our customers engage with their shoppers and customers. Individual channels are important, but there must be a foundational strategy for moving customers from one stage to the next ultimately leading to a more profitable approach to marketing and a more personalised approach to consumer activation and retention.”
Sherene Hilal, Bluecore’s Chief Product Officer, said, “We have seen retailers and brands struggling to connect their technology purchases to revenue while also battling increasing acquisition costs, challenging loyalty dynamics, and supply chain issues. With our Customer Analytics and Customer Movement Assessment, any retail or DTC brand leader can now clearly prioritise technology and tactics that deliver incremental revenue through incremental customer performance.”
This launch further positions Bluecore as the leader in enabling retailers to identify more shoppers and impact performance metrics like conversion rate, retention rate, repeat purchase rate and more among specific cohorts of customers.
Additionally, this release follows the rollout of Bluecore’s Transparent ID Reporting, giving customers full visibility into digital shopper and customer identification rates; the launch of the Transparent ID Network for increasing identification and re-identification in 24 hours, and Bluecore’s other solutions for increasing reach and delivering incremental revenue.
