Mixpanel Announces MXP 2026 Sydney, Flagship Conference for Product and Data Leaders
Mixpanel’s MXP 2026 Sydney event will bring together Australia’s product, data and technology leaders on 12 November 2026, to explore how AI, product intelligence and data are shaping the future of digital products.
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Mixpanel, the product intelligence platform, has announced MXP 2026 Sydney, an in-person event bringing together product, engineering, data, growth and analytics leaders from across Australia to explore how data, product intelligence and AI are reshaping the way digital products are built, analysed and optimised.
Martechvibe serves as the Official Media Partner for MXP 2026 Sydney, supporting the conference’s conversations around product innovation, data, analytics and AI and bringing these insights to its audience of marketing, technology and digital business leaders.
Taking place on 12 November 2026 at Saltbox, Redfern, Sydney, MXP Sydney will showcase how data and AI are transforming modern product strategy, including product innovation, decision-making and organisational transformation. The conference will give attendees an opportunity to hear from industry leaders, exchange practical experiences and explore how teams can use product intelligence to accelerate efficiencies while building better digital experiences.
The conference will feature Mixpanel CEO Jen Taylor and CTO Anant Gupta, alongside industry leaders including Alexis Soulopoulos, CEO of EverAI; Jarrod Febbraio, Director of Stake at Easygo; and Prasad Murthi, Digital Analytics, Optimisation and Personalisation Lead at Movember. More speakers are expected to be announced ahead of the event.
“As AI transforms the digital product landscape, product and data teams are under increasing pressure to show impact,” said Tom Blackman, VP of APAC, Mixpanel. “MXP Sydney is designed to bring Australia’s brightest product minds together to focus on taking the guesswork out of product development, turning data into actionable clarity, that drives smart decisions about what to build next.”
The day will open with Taylor’s keynote on Mixpanel’s vision for product innovation in an AI-native world, followed by Gupta’s presentation on the latest and upcoming innovations across the Mixpanel platform.
The agenda will also feature real-world perspectives from Australian businesses. In “How Stake won the World Cup during the World Cup,” Jarrod Febbraio will share how Stake used data to respond to changing circumstances during a major tournament and outperform its forecasts by adapting in real time.
The afternoon will continue with “The Real Story,” offering firsthand perspectives on how ambitious Australian companies make critical decisions, followed by roundtable discussions focused on measuring AI products when success isn’t binary, building cultures where experimentation drives better decisions, and leading the AI-transformed organisation.
MXP 2026 Sydney is part of Mixpanel’s global MXP programme, which brings together product and data leaders across key markets.
Registration for MXP 2026 Sydney is now open.
About Mixpanel
Mixpanel is the leading product intelligence and analytics platform trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next.
About MartechVibe
Martechvibe is a global digital magazine and authority on marketing technology and customer experience. The brand connects enterprises, marketers, and CX professionals with how Martech is being adopted in practice.
With a focus on disruption, regulation, and enterprise priorities, Martechvibe provides marketing leaders with a platform to share insights and explore how technology, strategy, and culture are shaping modern customer experiences.
