Marquee Awards Winner: Technical Excellence in Data for Customer Insight
Turning data into actionable insights that drive meaningful outcomes.
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The Marquee Awards 2026, presented by Martechvibe, recognise the campaigns and teams—across industries and martech domains—that don’t just keep up with change, but set new benchmarks for what modern marketing in the Middle East can achieve.
Across 20 categories in two broad clusters—Best Digital Campaigns and Technical Excellence—this year’s finalists represent 24 winners, from banks, retailers and FMCG players to healthcare systems, destinations, technology platforms and advisory firms.
Together, they show how creativity, data and technology can work in concert: building performance engines, elevating customer experience, and turning martech stacks into real commercial advantage rather than background infrastructure.
Here is the winner of the Marquee Awards 2026 for Technical Excellence in Data for Customer Insight.
Apparel Group
Apparel Group’s data‑for‑insight work underpins its AIVI and wider retail ecosystem, using advanced sensor fusion, AI and geospatial mapping to understand how customers move across malls and stores.
By turning location and behavioural signals into precise, intent‑led activation, the team has created a measurement foundation that informs merchandising, loyalty and real‑time campaigns across brands.
For more information on Marquee Awards and other events by Martechvibe, please reach out to marketing@martechvibe.com.
Marquee Awards will be back in 2027.
