ByteBrew Announces the Launch of Shift
Integration Assistant MCP and Shift give developers everything they need to quickly identify optimisation opportunities and act on them, all from one unified platform.
Topics
ByteBrew, the all-in-one mobile platform to analyse, operate, and grow mobile apps, has announced the launch of Shift, a real-time app intelligence Model Context Protocol (MCP) server integrated into developers’ AI workflows.
Paired with the recently launched Integration Assistant MCP, which handles the heavy lifting of embedding ByteBrew’s technology across a studio’s portfolio, developers now have access to a complete, end-to-end platform.
Together, the two cover every stage of the process: integrate, measure, optimise, and scale, all powered by ByteBrew’s proprietary AI.
Beyond a simple MCP connector, Shift is a domain-grounded intelligence layer that orchestrates multiple architectural layers to unlock insights across a studio’s entire app portfolio from a single message.
ALSO READ: Marketers are Moving from Experimentation to Execution: State of Martech 2026 Report
With every interaction, it interprets developer requests, activates ByteBrew’s native agent mesh to retrieve the right data, and enriches results through a proprietary-trained, multi-model Context Engine before streaming the data back to an AI platform of choice.
Together, Integration Assistant MCP and Shift give developers everything they need to quickly identify optimisation opportunities and act on them, all from one unified platform.
What’s New
- Real-time agentic app intelligence: Ask a question in any AI platform, and Shift delivers enriched, real-time answers instantly.
- A true intelligence layer, not just a connector: Interprets intent and enriches data through ByteBrew’s Context Engine, rather than simply passing through raw results.
- Portfolio-wide agentic setup in minutes: Integration Assistant MCP cuts integration time from a multi-step manual process down to minutes.
- A closed, end-to-end loop: Shift and Integration Assistant MCP together take developers from integration to real-time insight without leaving their workflow. One agentically deploys ByteBrew across a portfolio, the other agentically turns that data into real-time answers.
Why It Matters
Mobile game studios compete in a competitive, ever-tightening market, where the teams that win are the ones that turn insight into decisions fast.
For years, that has meant a hard choice between speed and depth: moving fast on thin, siloed data, or moving slowly while analysts manually pull insights from a tangle of disconnected sources. AI was supposed to end that compromise, but a model is only as good as the data beneath it, and most are reasoning on generic information.
ALSO READ: Top Marketing Minds to Convene at Unlocked: Mobile & App Growth Summit in Amsterdam
ByteBrew’s advantage is its first-party data: its AI engines are trained on the most robust dataset in mobile, analysing more than 3.8 trillion app events a month connected to every in-app user interaction, so the answers teams get are grounded in the deepest context available.
“Data is the foundation everything in AI is built on. The depth and diversity of it decide the quality of every decision that follows,” said Kian Hozouri, Co-Founder and COO of ByteBrew.
“ByteBrew has one of the most significant first-party data moats in mobile, and Shift turns it into intelligence developers can talk to directly. I couldn’t be more excited for what this level of speed and insight will unlock for teams in mobile.”
Cameron Hozouri, CEO and Co-Founder of ByteBrew, said, “AI should do more than explain a developer’s business, it should help grow it.”
“With Shift and Integration Assistant MCP, developers can deploy ByteBrew across their portfolio, uncover real-time intelligence, and turn a single conversation into measurable action. We’re removing the barriers between integration, insight, and growth, and putting that power directly in developers’ hands.”
