2 days agoGieni ABX connects with and executes across the platforms teams already use, reducing setup friction and enabling immediate value from day one.
2 days agoAs the ecosystem continues to evolve with new agents, data sources, and applications, ORION will deliver deeper insights and increasingly personalised AI capabilities for clients.
2 days agoAccording to Álvaro Martínez, Sr. Director MENA - Growth Marketing and Pricing, talabat, measurement infrastructure around this bias, making it structural, not just behavioural. The question is always: what channel drives the cheapest CPA versus which channel drives the best user cohort at an acceptable cost. Small semantics, big difference.
3 days agoGenerative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.
3 days agoThe partnership leverages ZoomInfo's data architecture with DemandScience's contextual marketing outcomes data to drive measurable business results.
3 days agoThe update from Airbyte also includes expanded write capabilities for HubSpot, so AI agents can now create and update contacts, companies, deals, and tickets.
4 days agoToday’s car buyer in the UK is increasingly self‑educated via specs, reviews and finance calculators before engaging a dealer. Autotrader’s Ian Plummer explains why high‑intent signals and horizontal discovery now matter more than raw lead volume.
