Criteo Expands Shopify Integration to Drive New Growth for Merchants
With access to Criteo’s unique AI and commerce data, Shopify merchants like VRAI have already achieved 300% ROAS Criteo, the commerce media company, announced the next phase of its integration with Shopify. For the first time, Criteo and Shopify’s thousands of merchants and clients in the US can access the Criteo App on the Shopify […]
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With access to Criteo’s unique AI and commerce data, Shopify merchants like VRAI have already achieved 300% ROAS
Criteo, the commerce media company, announced the next phase of its integration with Shopify. For the first time, Criteo and Shopify’s thousands of merchants and clients in the US can access the Criteo App on the Shopify App Store thanks to new self-registration capabilities to unlock self-service set-up via the Criteo Commerce Growth Platform.
Now Shopify merchants and marketers can quickly and easily integrate with Criteo’s network to grow their businesses through greater personalisation, access to high-intent buyer audiences and increased retention of desired customers.
With insight into nearly one trillion dollars of ecommerce sales, Criteo’s commerce media platform enables growth opportunities by providing Shopify merchants with access to solutions that leverage the world’s largest set of commerce data and industry-leading AI to find people who are ready to buy.
“In the always evolving digital landscape, we continue to scale our marketing solutions, enabling more features and functionalities for ecommerce businesses to reach valuable audiences to drive commerce outcomes,” said Rory Mitchell, General Manager of Global Growth at Criteo. “We’re excited about this next step in our integration with Shopify to allow merchants to quickly set up their account, start activating their campaign, and grow their business – all without extensive digital marketing experience and expertise.”
David Wurtz, Vice President of Product at Shopify, added, “Criteo’s self-service set-up unlocks a whole new set of possibilities for Shopify merchants looking to harness the open web and acquire new customers.”
Criteo and Shopify have collaborated since 2018. In 2022, Criteo joined the Shopify Plus Technology Partner Program and Certified App Program to give Shopify merchants access to its customer acquisition and retention solutions to drive commerce outcomes. Last year, Criteo saw a 36% year-over-year increase in the number of new Shopify merchants using Criteo.
