Credera, Braze Adopt AWS for Advertising and Marketing
Braze, provider of a customer engagement platform, and Credera- a global boutique consulting firm both have adopted AWS to transform their advertising and marketing initiatives. AWS has an advertising and marketing solutions, built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. This initiative helps customers deliver personalised […]
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Braze, provider of a customer engagement platform, and Credera- a global boutique consulting firm both have adopted AWS to transform their advertising and marketing initiatives.
AWS has an advertising and marketing solutions, built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. This initiative helps customers deliver personalised ad experiences, optimise ad serving performance and cost, and innovate on audience segmentation and attribution. It enables industry customers to select the right tools and partners.
Braze supports AWS products and services, such as Amazon Simplified Storage Service (Amazon S3), Amazon Personalise, and Amazon EventBridge. Through AWS, Braze collects and processes more than 500 billion pieces of consumer behaviour data per month to build audience profiles and improve personalised messaging.
Credera is part of Omnicom Precision Marketing Group (OPMG), which aligns digital, data, and customer relationship management capabilities to deliver precisely targeted and meaningful customer experiences at scale, leveraging the global reach of Omnicom Group Inc.
“The importance of speed at scale cannot be overestimated as consumers’ expectations for on-demand, hyper-personalised communications continue to increase,” said Matt McRoberts, senior vice president of global alliances at Braze, in a statement. “Delivering real-time brand experiences to customers at scale is not easy. It requires a dedicated team, innovative approach, and, most important, technology and services made up of built-for-purpose tools that are designed to seamlessly work together. The AWS infrastructure allows Braze to offer brands incredible speed, scale, and agility to build stronger, meaningful relationships with customers. We are proud of how our work has continued to grow over the years to now support the AWS advertising and marketing initiative.”
“Today, marketers struggle to engage customers in an always-on and customer-centric world,” said Jeff Townes, Credera’s Partner of Cloud Solutions and Alliances. “Omnicom and Credera guide CMOs to unlock customer insights, drive digital customer engagement, and deliver enhanced value for customers with real-time personalisation using AWS.”
“We are excited to work with AWS on this new initiative to deliver cutting-edge solutions for marketers and world-class experiences for customers,” said Luke Taylor, OPMG CEO.
