Paytronix Launches Updated Order Experience Builder

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This dynamic designer enables companies to deploy customised digital guest experiences through fully branded ordering sites.

Paytronix Systems, a digital guest experience platform provider, released the latest Order Experience Builder as part of the Paytronix Order & Delivery platform.

This dynamic designer enables companies to deploy customised digital guest experiences through fully branded ordering sites.

Order Experience Builder provides templates or the ability to craft customised designs, recommendation engines powered by machine learning, and modern digital-ordering architecture.

Order Experience Builder enables users to do the following:

• Upload menus and images, then select from a series of layouts;
• Customise the layout to fit the brand theme, including colour scheme and typography; and
• Synchronise branding across all digital touchpoints, including mobile responsive sites.

“Brands crave the same freedom to design their digital presence as they have with their physical experiences,” said Paytronix CEO Andrew Robbins. “When a brand opens a new location, they make it their own with paint, furniture, lighting, and a large investment to create the atmosphere that immerses guests in the unique characteristics of their brand. Digital-ordering platforms have to provide that freedom that enables the brand to take advantage of new technology without the ongoing overhead of a custom site. Only then can brands digitally engage their guests in a way that guests expect from the brands they love.”

“Traditionally, brands have had two choices. One is a white-label product that puts up guardrails and severely limits what you can do to differentiate your brand further. The other is a custom design that requires a large budget and the need to work across multiple technology platforms,” said Dan Bejmuk, CEO of Dreambox. This digital agency creates branded experiences for restaurants.”Paytronix Order Experience Builder bridges the gap, allowing us to focus on defining the ideal journey for a guest. It gives the user experience and design teams that chance to thrive. Rather than being bound to the technology, they are free to bring big ideas to life that move a brand forward.”