Gourmet Egypt Makes Search Experience Hyper-personalised with Algonomy 

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Customers enjoy hyper-personalised product recommendations, content, search experience, and category listings on the Gourmet Egypt website, mobile app, and email in both English and Arabic.

Gourmet Egypt, a grocery chain in Egypt having twelve stores in Cairo and Alexandria and seasonal shops on the North Coast, will now leverage the Algonomy Personalisation Suite comprising Recommend,  Engage, Find, and Discover to implement end-to-end personalisation for their customers.

Their customers now get hyper-personalised product recommendations, content, search experience, and category listings on the Gourmet Egypt website, mobile app, and email in both English and Arabic.

Algonomy, the algorithmic customer engagement solutions company, announced that Gourmet Egypt, Egypt’s premier high-end food retailer, is deploying its Personalisation Suite to help deliver more connected, personalised shopping experiences for its customers across their digital buying journey.

Recommend helps the retailer deliver personalised product recommendations to new and returning shoppers with a decisioning engine that selects the best recommendation strategy for each customer and their current context.

Find is the self-learning search platform delivering unique and contextual search results based on a shopper’s intent and real-time behaviours on the site. Further, it supports over one million search requests per month with a catalogue of over 50 attributes per product per brand.

Engage drives personalised content and offers considering factors segment and the buying journey stage of the customer. Discover re-sorts the product display and category pages in real-time, instantly matching the shoppers’ current and past preferences as they browse.

“Our mission is to help our customers enjoy lovingly made food and ingredients that enhance their lives. We strive to meet and exceed customer expectations constantly,” said Hatem Moghazi, Chief Technology Officer at Gourmet Egypt. “We are very excited to work with Algonomy as they help us meet and exceed these goals. With the Algonomy Personalisation Suite, we can deliver individualised experiences that enrich customer journeys, increase engagement, and encourage our customers to keep coming back for more.”

“The journey of Gourmet Egypt and their innovations in the locally produced food solutions segment are remarkable,” said Amit Agarwal, SVP Business Development APAC & MEA at Algonomy. “We’re delighted to welcome Gourmet Egypt to Algonomy’s family and are excited to help them provide their customers with more tailored, connected, engaging and hyper-personalised customer experiences.