Etisalat Enables UAE PASS Login On App 

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UAE Pass allows users to access various online services across multiple sectors, sign and authenticate documents, perform transactions digitally, and request a digital version of their official documents.

Etisalat UAE, branded as etisalat by e&, announced the integration of the UAE Pass login on the My Etisalat UAE app and portal (www.etisalat.ae), enabling all subscribers to log in with their secure national digital identity details seamlessly.

It is the first secure national digital identity for citizens and residents. It allows users to access various online services across multiple sectors, sign and authenticate documents, perform transactions digitally, and request a digital version of their official documents.

In partnership with etisalat by e&, all customers with a verified account can use the authentication to access accounts registered against their Emirates ID with this new login feature. It bolsters security and combats user fraud, making it convenient and popular among subscribers. Additionally, etisalat by e& has made it possible for subscribers to register for the UAE PASS on its app and website without the need to go to any physical outlet.

This integration of the national identity across the digital channels is in line with etisalat by e &’s primary objective to combine the optimum mix of physical and digital channels and offer a truly omnichannel and digital-first experience.

A superior and differentiating customer experience is a foundational block in etisalat by e &’s transformation into a digital telco. The company is harnessing the power of analytics and AI to offer personalised experiences across all digital and physical channels.