Customers Reveal AI Tools They Often Use While Shopping Online
5W Public Relations released their 2022 Consumer Culture Report, revealing younger consumers are leading the charge in embracing artificial intelligence offerings when shopping online. Over half of consumers between the ages of 16 and 44 report using artificial intelligence (AI) when online shopping. Of all consumers who report using AI, the following rank as their […]
Topics
5W Public Relations released their 2022 Consumer Culture Report, revealing younger consumers are leading the charge in embracing artificial intelligence offerings when shopping online.
Over half of consumers between the ages of 16 and 44 report using artificial intelligence (AI) when online shopping. Of all consumers who report using AI, the following rank as their most-used features: interactive chat, voice search and reverse image search.
“For years, consumer industries have been saying that artificial intelligence is the future, and now we’re seeing younger consumers seeking out and utilising these offerings at an increasingly fast pace,” said 5WPR Co-CEO, Dara A. Busch.
“Seamless integration into eCommerce is only the beginning of how consumer-facing companies will be utilising emerging AI technologies. We can also expect to see brick-and-mortar shops incorporating AI in their stores as a way to draw consumers away from the online experience and in through their physical doors.”
The research was conducted by Censuswide, with 2,002 respondents aged 16+ between 11.18.21 and 11.22.21.
