Peach Integrates With Frame.io For A Seamless Ad Journey

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Peach, a video advertising workflow and delivery platform, has announced a platform integration with Frame.io.

Peach manages the world’s advertising content and makes it easy for brands, agencies and media owners to collaborate on a global scale. Its technology simplifies complicated ad delivery processes ensuring ads arrive at their destinations in perfect condition.

Frame.io was recently acquired by Adobe for $1.275 billion, making it even faster to create and collaborate from post-production to ad distribution, all in the cloud. Frame.io streamlines the video production process by enabling creatives and stakeholders from pre-production through approval, to easily collaborate within their secure cloud platform.

The combination of these two platforms help customers connect the creative and ad distribution workflows. By allowing movement of assets directly from Frame.io into Peach, the process enables a seamless and efficient asset journey, helping avoid mistakes and save a great deal of time, with no need for file download and upload, email chains and insecure links.

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Ben Regensburger, CEO at Peach, said: “We are extremely pleased to announce this strategic integration with Frame.io. This is an important move for the industry and another key component in fulfilling Peach’s goal – to help fix how advertising works. This integration is the first of its kind, allowing users to transfer files straight from post-production to quality control and distribution to broadcasters, social, ad servers and more.”

Elena Sanz, Post Production Producer at Engine, said: “If we had to describe this integration, it would be ‘game-changer’! The whole workflow is now so much more streamlined. Files can go directly from Frame.io into Peach without having to download and re-upload them between services, saving us time so that we can work faster and more securely than before.”

The new integration will allow customers to simply ‘grab’ approved master files in Frame.io and transfer them directly to Peach, making the process a lot faster, safer and more efficient. Another key benefit to this technical integration is the ability to bring in different industry players such as agencies, production, brands, and media owners to collaborate – making communication and flow easier and faster.

• A streamlined and connected ad workflow process is now a must-have for those creatives and brands that mean business. Peach’s integration with Frame.io simplifies the entire workflow.
• Improved security. The integration helps improve security so that only approved files are transferred.
• Improved quality control. Peach customers benefit from avoiding major problems like missed airtime, unsynced multi-channel campaigns, and poor quality ads served to viewers.

The integration aims to speed up the activation process by automating cumbersome manual work, enabling brands to generate greater ROI from their advertising content.