Majarra Launches Arabic Service, HBR Daily Tip, on Alexa

Majarra, an Arabic digital content provider, has launched Harvard Business Review (HBR) Daily Tip on Alexa. It’s one of the first Arabic services on Alexa. The Daily Management Tip is part of the Skills Flash Briefing. This voice-driven Alexa feature allows users to engage in a variety of activities on their devices with Alexa. Customers […]

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  • Majarra, an Arabic digital content provider, has launched Harvard Business Review (HBR) Daily Tip on Alexa. It’s one of the first Arabic services on Alexa.

    The Daily Management Tip is part of the Skills Flash Briefing. This voice-driven Alexa feature allows users to engage in a variety of activities on their devices with Alexa. Customers can add—or enable—skills with their voice or via the Alexa app to engage with their favourite brands, music, games, and capabilities.

    “Majarra wants to be with our users on all platforms, and there is nothing easier than asking for Alexa’s help to get engaging, useful content on the go,” said Hamoud Almahmoud, Majarra’s chief content officer. “We are excited to team up with Amazon to give Alexa users a daily management tip and more content from Majarra in the future,” he added. “We are committed to offering our users the best Arabic content and make it available to them in the format that suits their needs and lifestyle.”

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    Majarra announced earlier this year a plan to offer a network of reliable, high-quality online content platforms in Arabic, available through a single subscription. The network so far includes Harvard Business Review Arabia, MIT Technology Review Arabia, Stanford Social Innovation Review Arabia, Popular Science Arabia, Psychologies Nafseyati, Fortune, and Man Hom.

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