Marriott Bonvoy Releases NFTs For Travel Awareness
Marriott Bonvoy, the travel program from the popular hotel chain, has worked with digital artists to make a set of NFTs. The digital artists in question are TXREK, JVY and Erick Nicolay. The art they made was intended to show “an interpretation of travel” and to illustrate how travel impacts the human spirit. The digital […]
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Marriott Bonvoy, the travel program from the popular hotel chain, has worked with digital artists to make a set of NFTs.
The digital artists in question are TXREK, JVY and Erick Nicolay. The art they made was intended to show “an interpretation of travel” and to illustrate how travel impacts the human spirit.
The digital art was revealed at the Art Basel Miami Beach 2021 event, the premiere event for modern art.
“We are excited to bring our extraordinary portfolio of hotel brands and endless experiences into this growing platform,” said Brian Povinelli, Senior Vice President, Brand, Loyalty, and Portfolio Marketing, Marriott International. “We continuously seek opportunities to defy what is conventional and, with our entry in the digital goods space, we are further igniting the transformative power of travel in the virtual world, while supporting this growing community of incredibly talented artists.”
Also Read: How Do NFTs Add Value?
In 2022, Marriott Bonvoy wants to work on building more of a presence in the metaverse as well – referring to the all-digital world in which users can interact with others in a totally virtual realm.
PYMNTS writes that NFTs have been becoming more popular, with various iterations from popular properties and brands. That includes Marvel superhero Spider-Man, which was the subject of an NFT from movie theater chain AMC, in preparation for the movie “Spider-Man: No Way Home,” coming out this month.
