Roku Announces New Shopify App For SMBs To Easily Launch and Measure TV Streaming Ad Campaigns
Roku, announced it is launching a new app that will allow Shopify merchants to easily build, buy, and measure TV streaming advertising campaigns. Roku’s addition to Shopify’s marketing solutions will become the first-ever TV streaming app available in the Shopify App Store, opening the door to small and medium-sized businesses (SMBs) to build stronger brands […]
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Roku, announced it is launching a new app that will allow Shopify merchants to easily build, buy, and measure TV streaming advertising campaigns. Roku’s addition to Shopify’s marketing solutions will become the first-ever TV streaming app available in the Shopify App Store, opening the door to small and medium-sized businesses (SMBs) to build stronger brands and increase revenue through TV advertising. Designed for merchants to use on their own and with limited ad budgets, Roku’s platform has already shown it can be effective, lifting consideration for one advertiser’s brand by Sixty-three per cent.
Roku’s application, which is slated to launch in advance of the holiday season, will enable Shopify merchants of any size to easily create TV advertising campaigns using precise audiences and measurement throughout their marketing funnel. This is a significant advancement from traditional linear and cable TV advertising solutions, which offer limited targeting and measurement options.
The Roku app for Shopify was designed for ease of use and rapid deployment. To get started, Shopify users just need to add the Roku app from the Shopify App Store, select their audience, choose their campaign budget, timing, and duration, and upload creative. Within minutes, they’ll be able to launch their campaigns and deliver their brand and message directly into the living room of tens of millions of households.
As one of the providers of trusted tools to start, grow, market, and manage a retail business of any size, Shopify makes commerce better for everyone with a platform and services engineered for reliability while delivering a better shopping experience for consumers everywhere. The Shopify App Store provides merchants with approximately seven thousand publicly available apps and integrations to help them grow their businesses.
“At Shopify, we’re focused on helping our merchants reach more consumers, boost their sales, and build thriving businesses,” said Amir Kabbara, Director of Product, Shopify. “By launching the new Roku app in the Shopify App Store, merchants can bring their products directly to TV screens while allowing consumers to discover exciting new brands right from their living room,” said the same.
Also Read: Measurement, The Key to Driving Multichannel TV Campaigns
Brands are turning to TV streaming ads in part because of how engaged streamers are with the ads they see. According to a recent holiday shopping survey conducted by Roku , nearly half (forty-nine per cent) of polled consumers said they had seen an ad on their TV streaming device that caused them to pause their TV and shop for a product online, a significant increase from 2020. This “always-on” consumer is a crucial driver for brands of any size to commit to TV streaming ads.
Merchants using the Roku app in early access include Birthdate Co, Jambys, Moon Pod, and LOLLIPOP, among others.
“Roku made it easy for us to launch and scale an effective TV streaming campaign,” said Andrew Goble, Co-Founder of Jambys. “We wanted to invest in ad-supported streaming that could efficiently increase awareness, but also drive real action. With Roku, we reached the right people with the right message at the right time. We measured a sixty-three per cent increase in consideration among those who saw our ads. And our campaigns on Roku ended up raising the efficiency of other channels, too.”
TV streaming spend in the OneView Ad Platform, which supports our Direct to Consumer (DTC) business, nearly tripled year-over-year in Q2 2021. In addition, 2021 Roku internal data shows seventy-eight per cent of Roku users will make a purchase from a small or local business in the next three months.
“The shift to TV streaming has accelerated, and growth advertisers need a solution that can solve their top-of-funnel branding needs as well as a simple solution that complements their lower funnel search and social efforts,” said Jared Lefkowitz, Senior Director of Ad Revenue Strategy, Roku. “This is a powerful and simple advertising opportunity for SMBs to reach customers at scale, just as Fortune five hundred brands have done for decades. We’re excited to launch an easy-to-use solution for Shopify merchants that drives brand awareness on the biggest screen in the home.”
