Roku

Roku is bringing its TV data into Blu, expanding the platform's ability to connect viewing insights with cross-channel planning, activation and optimisation.

Roku Curate simplifies audience activation and enables better campaign effectiveness, allowing brands to work directly with Roku to drive business outcomes.

World’s largest retailer and America’s #1 TV streaming platform team up to create the simplest checkout experience on TV Walmart and Roku announced a first-of-its-kind partnership to make TV streaming the next ecommerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku, America’s […]

Roku announced Advertising Watermark, a free technology to help advertisers and publishers validate the authenticity of video ads originating on the Roku platform. As the industry’s first authentication solution built for TV streaming, Roku’s Advertising Watermark gives marketers the confidence that their advertising spend is reaching real Roku users. Today, device spoofing occurs when scammers […]

Roku, announced it is launching a new app that will allow Shopify merchants to easily build, buy, and measure TV streaming advertising campaigns. Roku’s addition to Shopify’s marketing solutions will become the first-ever TV streaming app available in the Shopify App Store, opening the door to small and medium-sized businesses (SMBs) to build stronger brands […]

Roku warned that Google’s live-TV streaming service YouTube TV may be removed from its popular devices, saying in an email to customers that Google is making unfair, anti-competitive demands that would ‘manipulate your search results, impact the usage of your data and ultimately cost you more.’ YouTube’s main app on Roku is unaffected. Roku’s standoff […]