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Unlocking digital transformation isn't just about hitting business targets—it's about seizing the prime real estate of the six-inch screen. How can your brand dominate this coveted space and redefine success?
Every brand thinks digital- first today, and aims to capture the six inches of mobile screen real estate that consumers carry with them almost day. How can they break through the digital marketing clutter?
“Brands need to be very cautious about what they are doing, how they are doing, and is there any value that they are adding to a consumer’s life so that they stay on those pieces of content on screen, which is technically advertisement,” says Sujay Ray, Head- Digital Marketing – Professional Products Division at L’Oréal.
In this episode of our exclusive video series In Conversation with Mobile Leaders, we spoke to Sujay about the sustainability, B2B marketing, the role of genAI and about standing out in the digital marketing space.
TOP INSIGHTS
- Individuals need to start thinking about sustainability in whatever practice they do.
- Brands must focus on the value they add to a consumer’s life through their communications and advertisements. This value determines consumer engagement and retention.
- Success is defined by how and when ‘digital as a function’ can drive business in an ever-evolving ecosystem.
The key to using new technology to power digital marketing strategies is to understand the power and potential of the medium fully and then leverage it in the best possible way, says Sujay. Watch the full interview here.
