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Stephanie Webster argues that the real advantage of marketing isn’t the latest tools but the ability to build trust, adapt strategy, and make bold calls.
Success now demands cross-team trust, relentless curiosity, and the agility to adapt messaging for both today’s decision-makers and tomorrow’s. And when the tools themselves stand in the way, marketers must be bold enough to change course, ensuring that technology empowers rather than encumbers progress.
“We probably don’t have the luxury really of just doing things for the sake of it these days, but having really clear objectives and whether those are numbers, but also sort of how easy is it and quick is it to use that technology I think is really important,” says Stephanie Webster, Marketing Director at Frenkel Topping Group in an exclusive conversation with Martechvibe.
She discusses the importance of relationship building, curiosity, and adaptability in marketing and CX roles. Stephanie also highlights the need to plan for both current and future customer segments, maintain consistent cross-channel messaging, and ensure technology choices are user-friendly.
Top 3 Insights from Stephanie Webster
- Messaging strategies must target current high-value audiences while adapting for the next generation to ensure long-term brand relevance.
- Choosing user-friendly tools is as important as functionality; wasted time and low adoption rates can justify switching platforms even if performance metrics are met.
- Cross-channel messaging should be coherent and complementary to avoid confusing or alienating audiences.
Watch the full interview here.
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