Topics
What to Read Next
The future of ad monetisation hinges on balancing advertiser satisfaction with growth and returns while ensuring advertisements do not disrupt customers.
Can we ensure advertisers are satisfied with their growth on the platform? Can we keep customers content with advertising without disrupting conversion rates? And can the brand still generate revenue from it?
Anuj Nagpal, Director of Supply & Ads Monetization at Swiggy, discusses the future of ad monetization and reveals key questions to consider.
In this episode of our exclusive video series In Conversation with Mobile Leaders, Anuj discusses the rapid growth and evolution of the ad monetisation industry, the impact of affordable mobile data on app usage, and the uncertain future of super apps amid a competitive landscape.
TOP INSIGHTS
- In regions with affordable mobile data, users may prefer using multiple specialised apps, posing a challenge for the widespread adoption of super apps.
- Many brands design paid ads to resemble organic listings, maintaining platform integrity and conversion rates. This seamless blending supports conversions and ensures an efficient advertising ecosystem.
- The success of ad monetization hinges on maintaining a delicate balance between satisfying advertisers and ensuring a positive user experience.
ALSO WATCH: In Conversation with Subhash Dawda, Head Marketing, RazorpayX
The ad monetisation industry is rapidly growing, with significant increase in revenues for major platforms like Amazon and Flipkart. This trend indicates a strong and expanding market for digital advertising, driven by advancements and increasing adoption of online services, says Anuj. Watch the full interview here.
