Staff Articles

Amidst the emergence of the metaverse, which is proving to be a revolution, several hazards to data privacy are emerging The metaverse has evolved from a concept to a looming reality. An idea that debuted on a science fiction novel is already on the verge of revolutionising how businesses, organisations, and the internet run. While […]

Recently, Volkswagen South Africa stepped into the metaverse with an NFT treasure hunt, launching the campaign to promote its latest Polo model’s safety and intelligence features. “This is our first dabble in the metaverse, and the response to the campaign has been unprecedented. My advice to brands starting their journey with the metaverse would be […]

Powered by identity with a central focus on privacy, LiveRamp focuses on providing data value to advertisers and brands Marketers aside, every individual in the business world today realises the importance of leveraging data to deliver the best customer experience possible. Data is the competitive advantage for business growth and customer loyalty. And where there […]

Technology investments and innovations continue, as companies worldwide try to enhance customer experience. Shark Tank star Robert Herjavec recently stated that the cloud would change everything we know about cloud computing. And he can’t be more right. A slew of cloud integrations and partnerships has kept industries busy and innovative for some time now.  On […]

Scott Brinker is a leading voice in the MarTech space, the Editor of ChiefMartec and the creator of the marketing technology landscape supergraphic. There are more than 9,932 solutions in 2022 — up 24 per cent from 2020.  We spoke to Brinker about the common doubts marketers have while getting started on their MarTech journey;  […]

From keyword stuffing to private link networks, practising against search engine guidelines to get a higher site ranking in search results is often indulged in by some marketers. It predominantly works to cheat search engine algorithms, popularly termed as Black Hat SEO   How familiar are you with Black Hat SEO? Some digital marketers unintentionally […]

Five announcements that marketers need to know to navigate today’s rapidly shifting advertising landscape From product feeds and TV campaigns to the ability to optimise campaigns for in-store sales, the recent Google Marketing Live event unrolled a slew of changes and additions to Google Cloud that can have a major impact on advertisers. Here are […]

Consumer behavioural shifts during Ramadan see social media service expectations surge. During the holy month of Ramadan, it’s not uncommon for businesses to extend their opening hours or run special offers. But how well are top brands accommodating to their consumers’ behavioural shifts on social media? DataEQ conducted a cross-industry social media trends study on […]

Data in motion can underpin businesses that excel at serving, retaining, and attracting customers, now and into the future. Industries are setting data in motion with real-time streaming, and experiencing rapid and spontaneous growth. Ninety-seven per cent of organisations worldwide are tapping into real-time data streaming, making it one of the most critical technologies for […]

TikTok’s Branded Mission allows marketers to obtain content directly from creators instead of going through an agency. Creators are on the cutting edge of fashion and represent a new generation of storytellers pushing the boundaries of entertainment and creating culture. The video creation platform defined in a blog post, “Storytelling brings communities on TikTok together, […]