less than a minute agoAs part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.
less than a minute agoThe launch of Wayward Boost reflects a shift in Wayward’s offering, moving from a partnerships platform to a broader performance marketing infrastructure that supports multiple channels.
less than a minute agoThrough this partnership, Vaimo will integrate Go Autonomous’s proprietary AI solutions into its service offering, allowing B2B customers to enable autonomous handling of requests for quote, orders, and more.
less than a minute agoThe GTM Agent turns insight into action across the entire revenue operation, while the Deal Agent uses this collective insight to fuel winning action in a specific deal.
24 hours agoThe new capabilities reflect WRITER's commitment to delivering AI agents that listen, plan, and execute under the controls IT already trusts and grounded in each enterprises’ unique business intelligence.
24 hours agoBy combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.
24 hours agoCustom Skills lets brands define their own logic in plain language, build skills from scratch, customise how existing ones behave, and connect them to any system in their tech stack.
24 hours agoBy embedding CreativeX within CreatorIQ workflows, every creator submission now meets Nestlé’s brand standards before a single media dollar is spent—ensuring brand suitability, creative rigour, and faster production cycles worldwide.
a day agoThe integration combines Enghouse Networks´s DAI platform with INVIDI´s advanced ad decisioning and monetisation technology, enabling scalable targeted advertising across live and on-demand IP services.
a day agoAs AI reshapes how consumers search and decide, marketers must move beyond clicks and MQLs to focus on visibility within AI-generated answers, redefining performance in a zero-click world.
