In an exclusive interview with Martechvibe, Dr Chris Humphris, Head of Digital First Engagement (EMEA) at Verint, shared how automation enables consumers to self-serve lower-level inquiries while freeing up agents to address more complex issues. This could create capacity in contact centres to improve overall customer sales and consumer service experience. Tell us about your […]
Today, 25 per cent of new cars produced are ‘connected’. By 2026, this number will increase to 60 per cent. Vilhelm Hedberg, Founder of ekar, speaks about cultural considerations, subscription plans and fueling the mobility market with data In an interview with Martechvibe, Vilhelm Hedberg, Founder of ekar, spoke about ekar’s journey, and how it […]
In the coming months, Virgin Mobile UAE will be able to offer the customer roaming plans, device insurance, travel and medical insurance as a bundle. We are building a state-of-the-art Martech stack – a real-time streaming ingestion engine that feeds into a data lake with AI/ML orchestration models analysing user behaviour, says Sumit Srivastava, Digital […]
Raghu Ravinutala, CEO & Co-founder of Yellow.ai discusses how dynamic AI agents can keep up with the conversation “Enterprises often fail to deploy a virtual assistant that can comprehend complex conversations with multiple utterances. This can be resolved by deploying dynamic AI agents that successfully decode conversations involving multiple commands in a single utterance or […]
Marketers are constantly trying to get the maximum value from their Martech investments. Samer Saad, Regional Manager – Middle East, AppsFlyer, suggests tracking ROI closely to how it helps you achieve your business goal. Be aware that these goals might change. Considering the pandemic changed the way many businesses work, he advises brands to choose […]
In an exclusive interview with Martechvibe, Alexander Atzberger, CEO of Optimizely discussed the Middle East’s digital potential. His advice to marketers in the region is to constantly optimise the customer experience, and drive demonstrable results back to the business. Excerpts from an interview; First of all, welcome to the Middle East. Why is it essential […]
Umesh Agarwal, formerly at Axiom Telecom discusses the role of technology in increasing ROI and achieving customer-centricity “Offerings on your digital channels should be customised. They have to be entirely different and suit the requirements of individual customers. Keep taking feedback and improving on them—that’s where the maturity comes in, and that will be the […]
Zand aims to streamline banking operations with minimal paperwork and support clients in their day-to-day lives to achieve their lifetime financial goals Martechvibe spoke to Olivier Crespin, Co-founder & CEO of Zand, about how digital banking is changing the landscape in UAE, and the potential impact on retail via digital transactions. With the UAE set […]
Group Aftersales Director at Audi Volkswagen Middle East, Egemen Adiyaman, discusses predictive aftersales, and how it influences customer experience “Brands should constantly deploy tests to build and enhance predictive models. This allows businesses to apply insights into several campaigns, ranging from relevant offers that impact sales to simple customer messages from the respective brand or […]
Head of Marketing & Commercial – Etisalat Information Services, Karan Patel, shares his insights on future adtech trends and technological disruptions “There will be a further rise among businesses (medium and large) in adapting CPaaS platforms to address customer engagement issues on their apps and websites. There will also be enhancements in creating customer journeys […]
