Steve Brauntuch spoke about how gaming is consolidating with content and entertainment and how brands are approaching younger audiences without disrupting the experience. In mid-2021, Misfits Gaming Group (MGG) began its transition into a media company. The announcement came after a $35 million investment round which concluded in September 2021, led by a strategic investor […]
It can be easy to mistake information for intimacy. Dr Marcus Collins, Clinical Assistant Professor of Marketing at the University of Michigan – Stephen M. Ross School of Business, talks about how our brains are designed, understanding how humans make decisions, and how we can influence those decisions. “Brands are an identifiable signifier that evokes […]
OSN has a robust strategy to offer consistent customer experience to Gen Z across multiple touch points, says Tamer Elsabrouti, Director of Customer Service at OSN, a subscription-based streaming service offering subtitled or dubbed content in Arabic. Martechvibe spoke to Elsabrouti about OSN’s CX approach for GenZ, challenges in omnichannel service. Excerpts from the interview […]
Adrian Swinscoe discusses CX myths, the role of technology for customers and agents and the true meaning of customer-centricity The era of differentiating oneself purely through exceptional products or services is long gone. The new-age customer wants a good experience above all things, and a poor customer experience can be the undoing of any business. […]
Martechvibe spoke to Abdulaziz Alshamsan, Founder & CEO of CXKSA, and the Former Executive Director General – Customer Experience, Ministry of Human Resources and Social Development, KSA, about what it takes to help decision-makers make the right decision at the right time. Customer feedback is essential to improve product quality, says Abdulaziz Alshamsan. Ahead of his […]
Martechvibe spoke to Hazem El Zayat – Chief Experience Officer at Memac Ogilvy, about measuring CX, negative CX, and the challenges of delivering omnichannel service. Realise, admit, and start correcting those mistakes by identifying the right solutions, says Hazem El Zayat, a speaker at the CX NXT – the customer experience summit taking place in […]
Martechvibe spoke to Mostafa Kamel - Head of User Experience | Mrsool about how various technological advancements can help brands improve CX, omnichannel service, and CX strategies.
Mike Wittenstein advises that all CX professionals are to try their hand at experience design – not only to look at things from the customer’s perspective but to organise the business in a way that delivers better CX. We are living in a blender of change, which presents a challenge for brands that typically rely […]
Musician-turned-CX professional James Dodkins shares his views on the parallels between a musical keynote performance, and delivering a rockstar customer experience. “Metallica doesn’t need a conductor. They wrote the songs. They recorded the songs. They played the songs. An orchestra is very different, and a lot of businesses would like to think of themselves as […]
By 2025, more than 25% of Americans are expected to watch live sports digitally. While broadcast and cable networks have dominated the sports viewership market, there will soon be a new age. In an interview with Martechvibe, Rick Allen, CEO of ViewLift, spoke about the industry’s areas of disruption and growth, including the broadcasting and […]
