Sam Allen, CEO, Iterable, explains what’s holding marketers back. It isn’t talent or ambition; it’s the day-to-day friction of their legacy tech stack. Marketers need technology that removes busywork and simplifies complex tasks into a single workflow. It should reflect how they actually work, says Sam.
Explore the marketing and CX experts featured on Martechvibe, offering actionable insights and guidance on 2025’s most impactful trends—from generative AI to sustainability and evolving customer expectations.
Fatih Mehtap, Vice President of Marketing at Cloudways by Digital Ocean, explains how AI, LLMs, and no-code tools are transforming websites from static destinations into contextual, revenue-driving digital experiences.
The consumer has evolved, and brands are trying to catch up. Keep the message simple, and build a community where people genuinely talk about your brand, says Layal Akouri, Partner and CEO at Nadine Njeim Beauty. Word of mouth today is far more valuable than running an ad.
Yana Welinder, Head of AI, Amplitude, explains how AI and analytics are reshaping product development, improving decision-making, and helping teams focus on what customers truly need.
B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.
Jahanzeb Jabbar, Senior Director, Product Management in Product Management at FastSpring, shares how brands can bridge operational complexity with user-centric flexibility, and why the next era of digital commerce will reward those who build adaptable, insight-driven product strategies from the start.
Michele Nieberding, Director of Product Marketing for AI at Treasure Data, explains how LLMs are transforming marketing from segmentation to true individualisation, enabling teams to make faster, more contextual, and more confident decisions.
As communication tools race to add AI features, Intermedia’s Irina Shamkova argues that simplicity, trust, and empathy will define the next era of workplace tech.
Web2App funnels are reshaping app marketing. Igor Lyubimov of web2wave highlights why they outperform mobile onboarding on ROAS and conversion.
