less than a minute agoHCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale.
less than a minute agoNIQ’s new capabilities help businesses uncover trends faster, simplify complex analysis, and accelerate confident decision-making.
less than a minute agoFRAME Attention is available in two bundles, one for mobile in-app video and one for CTV, the two screens where video attention is most concentrated.
less than a minute agoThe partnership combines dentsu’s campaign expertise with Adthena’s new ‘Decision Intelligence’ product to give advertisers the clarity they need to succeed.
less than a minute agoThe Identity Boost Accelerator connects customer data that already lives in brands’ systems and enriches it with verified insights to create a complete customer view.
3 days agoMost organisations begin with reputational and regulatory concerns, because those risks are easier to quantify. However, mature organisations eventually understand that ethical AI starts with protecting people, says Alexander Merkushev, Head of AI Projects at Yango Tech.
4 days agoIncrementality has become the benchmark for proving media effectiveness, but marketers still need attribution, MMM and performance analytics to understand why campaigns succeed or fail.
