In an exclusive interview with Martechvibe, Martin McDonald, VP Emerging Markets, Tealium shares his insights on the changes that are transforming marketing. Marketers’ opinion of first-party data, the changes one can see due to the phasing out of the third-party cookie, heightened awareness of data protection laws. He also shares the steps to creating the […]
CB Insights announced the appointment of Kurt Reisenberg to its Board of Directors. “Kurt joined the Corporate Executive Board (CEB) when it was basically a start-up and helped scale it to almost $1 billion in revenue and then saw it acquired by Gartner in a multi-billion-dollar exit. There aren’t many people who’ve seen the journey […]
Paycom Software, Inc. announced the appointment of Holly Faurot as CSO. She succeeds Jeff York, who has been named the Company’s leadership strategist and will continue reporting to CEO Chad Richison. As CSO, Faurot, Paycom’s former senior executive vice president of sales and client relations, will oversee all of Paycom’s sales efforts, while York will […]
Connor Keppel, founder of software company Relay, which is aiming to become the go-to marketing and customer service solution for those running mobile businesses, has a good story to tell us about managing small businesses. The idea for Relay was sparked when Keppel identified a need among small businesses for affordable, easy-to-use software. “Most great […]
In this exclusive interview Aswin Ravi, Director – MEA, WebEngage, talks about marketing automation and its core elements. The ambit of marketing automation is constantly expanding. How can it power business growth? The traditional ways of customer engagement and retention are not effective in today’s hyper-connected world. The ‘spray and pray’ approach to engaging with […]
Network Advertising has announced the appointment of Manan Shah as Vice-President, Digital. He comes to Network from Chimp&ZInc, where he was responsible for the P&L of their India business. He began his career with Convonix, where he cut his teeth in digital marketing for several large brands like Reliance Industries, Reliance Digital, Jio, Kotak Securities, […]
Bom Kim sold his first venture fresh out of college. Fast forward two decades, and the serial entrepreneur is joining the ranks of the world’s richest with his Coupang Inc listing. Shares of the e-commerce giant, backed by SoftBank Group Corp., surged as they began trading in New York on Thursday. According to the Bloomberg […]
Alteryx appointed Anjali Joshi to its board of directors (BOD), earlier this month. Joshi is an experienced technology executive who has managed the development of several Google properties that reach billions of users. “We are fortunate to have Anjali join the Alteryx board. She is an accomplished leader who led major improvements in product experiences […]
Waymark, a platform for creating video advertising, announced that technology executive Matthew Saskin has joined the company as Chief Operating Officer. Saskin will lead Waymark’s strategic planning, go-to-market process, and overall growth of the company. He will also be tasked with improving operational efficiency and scaling the team to serve a growing base of customers. […]
NextRoll, the marketing technology company, announced Roli Saxena as its new President for the AdRoll division. Saxena will be focused on leveraging its deep roots in data and machine learning to drive the adoption of the AdRoll Ecommerce Marketing Platform by direct-to-consumer (D2C) marketers. Ecommerce saw its biggest boom in 2020 with more new businesses […]
