The pandemic has changed the way consumers buy, and companies who adapted to these changing behaviours find themselves in a favourable position. The market has never been more competitive, and consumers are wiser than ever before. Avlesh Singh, Co-founder of, WebEngage shares his insights on the changes that are transforming the Martech landscape and what […]
As a post-cookie alternative, contextual is gaining traction. But as we backtrack to targeted advertising, questions linger. Is it as effective? Kasper Skou, CEO and Co-Founder, Semasio, believes it is a positive move that shifts the onus from publishers to advertisers. He speaks about two approaches of contextual targeting: top-down, based on the actual content […]
In-game ad platform Anzu has been having a busy year. They were in the news for running a pilot programme with PepsiCo Labs and announced their partnering with Verizon Media to offer media buyers the ability to drive brand awareness among the gaming and e-sports community. The business of gaming has been booming with people stuck […]
When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets Design, uses the words challenge and opportunity interchangeably. The pandemic, he says, is an opportunity to reimagine the way customers experience a brand by considering changing consumer behaviour and redefining brand […]
2022 is when the cookie-less future dawns on us. If I were a CMO, the first thing I would do is designate an individual internally to be solely responsible for making sure we are ready for a cookie-less future and that will be their only job between now and December 31, 2021, says Dan Levin, […]
The much needed digital transformation has crafted a space where brands are now able to deliver empathetic marketing. Data informs marketers, so they can personalise their message, break clutter and offer solutions within a meaningful context. Adeel E, Director Brand Strategy and Planning, Zain KSA talks to Martechvibe about using technology to preempt customer needs. […]
In recent years, the focus and surge in eCommerce have been undeniable. There has been clear evidence of how a lack of online consideration can ultimately result in a brand’s demise, with Debenhams and Topshop just two recent examples. However, the latest moves by online giants, including Amazon, suggest we’re not quite ready for a […]
It’s the perfect time for retailers to install methods of collecting, understanding, and activating customer data, says Jaime Bettencourt, Senior Vice President, North America at Mood Media How can brands better optimise omnichannel retail strategy? Jaime Bettencourt: Optimising the omnichannel retail strategy means continuing to revolve around the customer. Retailers were expected to seamlessly move […]
With the use of technology and data, out-of-home advertising has become more measurable, l, performance-based strategy, says James Heller CEO and Co-Founder, Wrapify, in an exclusive interview. How can B2B marketers leverage OOH advertising to reach decision-makers? James Heller: Traditionally, out-of-home (OOH) advertising has been a consumer marketing tactic. But now, with the use of […]
Person-based marketing is helping marketers reach the key decision-makers within a company, says Dmitri Lisitski, co-founder and CEO of Influ2 When did Influ2 launch, and what was the thought behind developing a person-based marketing platform? Dmitri Lisitski: Recognising the need to re-envision the customer journey, Influ2’s person-based marketing platform launched in 2018, with the inspiration […]
