As a run-up to Vibe Martech Fest’s Saudi Arabia edition, we spotlight innovative marketing leaders who are transforming and redefining their role, business, and marketing industry in Saudi Arabia. Adil Ehsan – Regional Marketing Director at Savola Foods From working with P&G to Reckitt Benckiser and lately FrieslandCampina, Adil Ehsan brings best practice learnings from […]
Here are our top picks of women marketing leaders who are more than just inspiration to the younger generation During the recent Women Enablement Summit, Bandar Al-Duwais, MCIT’s director of future recruitments, had stated that Saudi women currently make up 40 per cent of digital entrepreneurs. Indeed, many others have also rallied to the top, […]
A month ago, Virgin Mobile KSA announced that it had achieved net-zero carbon emissions across its operations in the Kingdom. The news came shortly after authorities announced that KSA had widened the reach of 5G networks to about half of the population and the majority of cities by mid-2021. Telecom is a competitive landscape in […]
“Companies must prioritise digital transformation across their entire ecosystem, taking a measured approach that evolves the business at pace without causing massive disruption. This is still a challenge for many companies transforming their customer experience and business models in a rapidly evolving digital world to ensure their survival,” said James Kirby, SVP & Head of […]
Regardless of how organisations engage customers, the bar is being raised in the age of digital business transformation. Customers now expect organisations to flexibly respond to inquiries, no matter what medium is employed. In this interview, Mohammad Radaydeh, Country Manager META at Vonage, discusses how integrating channels helps deliver seamless conversations and why organisations that […]
“What we are witnessing today is an intense competition between the disrupters that are innovating to capture the market share versus the existing enterprise trying to retain their market share,” says Sunny Rao, Senior Vice President of Global Sales Vonage. Vonage is a Cloud-based Enterprise Communication as a Service business (CaaS) company that began as […]
Zoho has been in the business of transforming the way people work since1996. When the pandemic prompted companies globally to shift into remote working scenarios, Zoho stood up to the opportunity of leveraging their solutions to help enterprise transition smoothly. Earlier in April, Zoho Corporation launched a new business division, Qntrl (pronounced ‘control’) to deliver […]
“The most customer-centric organisations in the world maintain a continuous connection with their customers. They ensure an elated customer experience and their connection strategy is linked to the brand’s promise. Subsequently, they invest in artificial intelligence, virtual and augmented reality to complement customer experience,” says Manoj Karanth, Global Head-Data and Intelligence, Mindtree, in an exclusive […]
Since the pandemic, 89 per cent of customers in the UAE and 91 per cent of customers in the Middle East and North Africa have become digital converts and intend to continue buying everything online. The data was part of a study that digital experience platform Sitecore recently commissioned with YouGov MENA more than 650 […]
Data-sync workflow automation platform Syncari was in the news earlier in May for raising $17.3 million in an oversubscribed series A. Syncari, founded in 2019, offers an automation platform designed to help businesses solve data integration challenges. In this interview, Nick Bonfiglio, CEO of Syncari, talks about how companies in different stages of their digital […]
