The pandemic has led to changing behaviours among consumers, and retailers must adapt their business to meet these new requirements in a post-COVID world. According to a Tealium and RetailX report, ‘Middle East 2020 – eCommerce Country Report’, turnover due to online sales reached around $55bn in 2020, against a backdrop of strong year-on-year growth […]
During the last year, customer behaviour changed. At first, as a reaction to the lockdowns and economic slowdowns, they focussed on safety and touchless drop-shipping experiences. Some of these short-term changes will carry through and are here to stay. As marketers navigate incorporating the broad strokes of the new normal, regional-specific insights into customer behaviour […]
2020 has been a turbulent year, with brands having to grapple with uncertainty and pivot to respond to a changing consumer landscape. With vaccination drive across countries, brands and consumers are looking forward to 2021 as a long-anticipated return to normalcy. But what does normal look like? The pandemic forced massive shifts in how we […]
Tealium – launched a new guide on customer data management or marketing, analytics and data professionals. Designed like a fitness guide, it contains real-world problems and scenarios on how to solve them. It focuses on strategies that can help marketing and data professionals retain customer loyalty while strengthening relationships through fully customised advertising strategies that […]
