Research & Whitepapers

The CX Playbook introduces a unique visual framework where each ring represents a critical stage of CX strategy evolution.

Martechvibe to release State of Martech 2025: Unveiling Marketers' Priorities and the Journey to Achieving a Scalable Martech Stack report by the end of the year.

57% of the Middle East respondents said accurate attribution is a top mobile app growth challenge. Learn more insights from The State of Mobile App Marketing 2025 report.

48% of Southeast Asia respondents said accurate attribution is a top mobile app growth challenge. Read the report ‘The State of Mobile App Marketing 2025’ for more insights.

In partnership with Adwake, Enhancing Ad Performance: The State of Channel Optimisation in the Middle East aims to identify shifts and attitudes towards new ways of working among leading brands.

In partnership with Branch, The State of Mobile App Marketing 2025: Trends and Analysis - ME & SEA will delve into the evolving landscape of mobile app marketing.

As part of an editorially-driven initiative, Martechvibe in partnership with Cequens is studying the current and projected growth of AI implementation in customer service, and how organisations in the Middle East are re-imagining their strategies. 

Seventy eight percent of Middle East businesses are struggling to deliver results at scale; read for more insights from Braze and Martechvibe’s ‘Injecting Data into Personalisation Strategies’ report.

Sixty-five  per cent of ME businesses are ready for digitisation and smooth implementation of technology; read for more insights from Sprinklr and Martechvibe's State of Customer Service in The Middle East Report.

72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.