11 minutes ago"The answer to the billion-message problem isn't another message. It's making every message relevant," says Jema Birkmeyer, VP, Strategic Accounts at Attentive.
24 hours agoAs AI makes flawless prose and pitch-perfect résumés the default, one founder argues that polish is no longer a signal — and that the messy, contradictory, unfiltered details are what's left to trust.
a day agoVistar Media's new capability enables advertisers to connect with audiences through a precise and durable approach at greater scale, reflecting real-world movement patterns.
a day agoFairing joins Vibe’s Attribution and Measurement integrations, connecting streaming TV campaigns with the tools marketers use to measure other channels.
a day agoThe new marketer-facing user interface lets teams build, launch, and manage real-time website personalisation, powered by Treasure AI’s unified customer data and real-time decisioning.
a day agoTealium integrates with the ChatGPT Ads Measurement Pixel and Conversions API, helping enterprises recover signals traditional tracking misses.
2 days agoAnthony Rotio on why experiments must become durable memory, why warehouse‑native CDPs beat stale copies, and the limits he won’t compromise to chase automation.
