8 hours agoThe research report examines how app marketers in Europe are rethinking growth, retention, customer engagement, and discovery in an AI-led landscape.
8 hours ago“Healthcare is one of the most complex categories because the buyer, the influencer and the user are often different people,” says Dr Jaslyin Qiyu, a marketing and customer experience leader formerly at Cigna Healthcare. She explains what that means for how marketers use data and automation.
8 hours agoStackAdapt continues to expand its ChatGPT Ads integration as part of its broader approach to bringing emerging advertising environments into a unified platform.
8 hours agoConnected AI agents by Sprinklr help enterprise marketers turn fast-moving customer and market signals into governed, executable campaigns before the moment passes.
8 hours agoProximic by Comscore’s AI-driven Predictive Audiences combine audience and contextual signals to predict where consumers are most likely to engage next.
a day agoRakuten Viber’s Kiril Filipov, Polarsteps’ Laurens Jansen, MyPie’s Kirill Pospelov and REPLUG’s Lorenzo Rossi share why sustainable app growth requires more than AI-driven acquisition, focusing on product value, retention and CX.
a day agoUniversal Ads’ New Campaign Management category expands its Business Partners Program to make TV advertising a part of platforms brands already use.
a day agoNew Content Compass 2.0, Brand Voice and enhanced analytics help communications teams turn AI visibility insights into optimised content and measure changes in brand visibility and perception.
