20 minutes agoThe research report examines how app marketers in Europe are rethinking growth, retention, customer engagement, and discovery in an AI-led landscape.
33 minutes agoStackAdapt continues to expand its ChatGPT Ads integration as part of its broader approach to bringing emerging advertising environments into a unified platform.
34 minutes agoConnected AI agents by Sprinklr help enterprise marketers turn fast-moving customer and market signals into governed, executable campaigns before the moment passes.
35 minutes agoProximic by Comscore’s AI-driven Predictive Audiences combine audience and contextual signals to predict where consumers are most likely to engage next.
36 minutes agoTogether, HXO and AXO by Fibr AI bring human and AI experiences into one platform, connecting discovery, visits and measurable conversions.
36 minutes agoNew capabilities in Circana Complete Audiences translate changing shopping behaviour into audiences advertisers can activate and measure.
24 hours agoUniversal Ads’ New Campaign Management category expands its Business Partners Program to make TV advertising a part of platforms brands already use.
24 hours agoNew Content Compass 2.0, Brand Voice and enhanced analytics help communications teams turn AI visibility insights into optimised content and measure changes in brand visibility and perception.
24 hours agoWith podcast advertising built into beehiiv, creators can manage podcast sponsorships and programmatic ads alongside their newsletter advertising, paid subscriptions, and digital products.
