The Marquee Awards will recognise brands and agencies that showcase excellence in strategy and technology implementation to deliver marketing impact. The gala award ceremony will take place on September 10, 2026, in Dubai.
The Marquee Awards will recognise brands and agencies that showcase excellence in strategy and technology implementation to deliver marketing impact. The gala award ceremony will take place on September 10, 2026, in Dubai.
The agenda is set to explore the dynamic nature of brands in Saudi and how they are evolving to meet modern customer expectations. Key themes for Vibe Marketing Tech Fest include Agentic AI, Performance versus Brand Building, Smarter Campaign Performance, Loyalty, Data Storytelling, and more.
The intimate and high-impact event will serve as a strategic platform for decision-makers to share insights, challenges, and success stories. The agenda addresses how to make apps the heart of the customer journey and drive retention, responsiveness, and brand loyalty.
The agenda is set to reflect current realities and challenges faced by mobile marketers. Key themes include Performance Marketing & Acquisition, Retention & Engagement, Monetisation Models, ASO and Paid UA Integration, Creative Optimisation and more.
The report discusses the attitudes and expectations towards AI in the customer service industry that are impacting business decisions.
The Middle East’s largest marketing technology summit – Vibe Martech Fest – announced that it will take place on June 5 and 6, 2024, in Dubai, UAE. This year, the focus is on delivering impact in a VUCA world.
Seventy eight percent of Middle East businesses are struggling to deliver results at scale; read for more insights from Braze and Martechvibe’s ‘Injecting Data into Personalisation Strategies’ report.
Knowledge Share will integrate with Atlassian Confluence and Google Drive to start and then expand to additional applications over time.
The partnership also led to a native integration between Google Cloud Contact Center AI and Twilio Flex to enable companies to deploy AI-powered virtual agents for self-service interactions.
