Google Cloud has launched four new and updated AI solutions for ecommerce designed to “modernise the online shopping experience” The machine learning technologies have been designed to help retailers boost consumer browsing capabilities, transform in-store shelf-checking processes, provide better product recommendations and offer a more natural and personalised online shopping experience. “Upheavals over the last […]
Using AI and machine learning, the app identifies the makeup on the user’s face and assesses its uniformity and boundaries The Estée Lauder Companies (ELC) has launched a new AI-powered app to help visually impaired make-up users. The Voice-Enabled Makeup Assistant (VMA) is a “first-of-its-kind” creation driven by ELC’s AR and AI technology. It uses […]
Snowplow, the industry leader in data creation and behavioural data, announces the acquisition of Sydney-based Poplin Data, Snowplow’s exclusive integration and enablement partner in Australia and New Zealand The acquisition of the data-specialist consulting firm, which helps organisations achieve a competitive advantage through the deployment of sophisticated data-led strategies, has supported customers within the Snowplow […]
The collaboration includes creative designs by Cheng, an experiential AR filter, an immersive metaverse experience, and a commercial of the future using AI technology The Golden Arches is hopping into the Year of the Rabbit by partnering with award-winning, viral digital content creator Karen X Cheng to launch an interactive Lunar New Year campaign, meeting […]
The average initial spend on an influencer is $257, with 46% of paid influencer collaborations in 2022 taking place on TikTok Collabstr, a leading influencer marketplace, has released its 2023 Influencer Marketing Report: Influencer Marketing Statistics, Trends, and Predictions with the purpose of sharing the most notable trends and statistics in the creator economy heading […]
The real-time data from Storyly will protect users from repetitive or irrelevant messaging CleverTap has integrated its customer engagement and retention platform with Storyly, the user engagement platform that embeds full-screen, interactive, and immersive Stories in mobile apps and websites. This integration will enable marketers to deliver data-driven, real-time personalised user flows for their most […]
With this new feature, business users can view, debug, and test new API call types against all their product catalogues in one place Bloomreach, a developer of cloud-based software, announced a new feature from Bloomreach Discovery that gives merchandisers greater control over their product catalogues. With Catalogue Management, merchandising teams can use user-friendly business tools […]
With this integration, companies and institutions can conveniently, quickly, and securely verify a user’s identity and sign documents with qualified signatures within Microsoft Teams Billennium, a global IT solutions provider for businesses, has announced that it is partnering with IDnow, a leading identity-proofing platform provider in Europe. Billennium’s Inperly app allows Microsoft Teams users to […]
The hotel group, which owns and operates some of the world’s most luxurious hotels, resorts and residences, including two iconic properties in the UAE, has unveiled an online presence to match the luxury experience of its hotels Valtech has partnered with the Mandarin Oriental Hotel Group to launch a new digital experience. Mandarin Oriental invested early and […]
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Czechia Consumer Protection Act Strengthens Consumer Rights Czechia has […]
